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News |  25 Aug 2016 14:36 |  By RnMTeam

Sia's 'Cheap Thrills' gets a desi twist

MUMBAI: A few days ago, Sia's 'Cheap Thrills' literally crossed over to the other side of the world. Australian recording artist Sia's 'Cheap Thrills' has been ruling the clubs and parties all over the world. The song is from her seventh studio album, 'This Is Acting' (2016). Written by Sia and Greg Kurstin, solely produced by Kurstin, it was released on 10 February 2016.

YouTube channel Being Maharashtrian created a fun video of Ashok Saraf, Sachin Pilgaonkar dancing to the song. This was published around seven days ago on their channel.

We are sure this video will definitely bring a smile to your face, check it out now:

The song has been steadily climbing the charts, and had a talk with Sony Music India officials, who shared how the song has been connecting with people across age groups and has also cut through language barriers.

Speaking about it, Sony Music head of International Music, Arjun Sankalia said, “We believed in that song and after releasing, we sent it across to all the radio channels to get a large database. We have promoted the song via social media and operated various digital marketing strategies. If not more, I believe that the song will seize similar craze as Justin Bieber's 'Sorry' did at one point of time.”

While talking about the marketing plan behind it, he said that Sony Music has worked with certain English channels such as Comedy Central to promote the song. He added, “We work on a number of songs at the same time. We are constantly checking TV, channels, streaming services, the large database and obviously the consumers' reactions.”

About Being Maharashtrian's version of 'Cheap Thrills', he said, “Prior to this video, there was another video where the song was synced with Bollywood actor Govinda and Raveena Tandon's dance sequence. Whoever is talking the video or any content he/she/they should follow YouTube's terms of service and copyright policy.”

Check out the original version of the song: