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News |  13 May 2019 18:08 |  By RnMTeam

Meet Bros' score for 'desi' culture in 'Assi Trendsetter'

MUMBAI: Meet Bros and MB Music's new single, Assi Trendsetter, is all set to be the 'Most Desi Track of 2019' with its perfect blend of modern flare and Punjabi beats.

Sung by Meet Bros and American rapper, Bohemia, the music video features Angela Krislinzki alongside the talented musicians. The lyrics are penned by Kumaar while its music is by Meet Bros. The music programming of this desi number is done by Showkidd and Enzo.

The song conveys a message that you don’t have to wear expensive brands or own fancy cars to be a trendsetter. It, on the contrary, asks people to be desi and comfortable in their skin. It's an upbeat, peppy that’s high on our desi culture. As the saying goes, ‘You can take Punjabis out of Punjab, but not Punjab out of Punjabis’, you can see the Meet Bros dancing to Punjabi folk beats.

Talking about the song, Manmeet Singh said, "This is the most rustic Punjabi song, we have ever done. So, it was very important for us to incorporate Punjabi beats in the most authentic form. It's also our first collaboration with Bohemia and we really liked his thought process on this song. He is also a guy who has always been himself so we're glad that he readily agreed to do it with us."

Adding to it, Harmeet Singh said, "Today, music is all about fusion; Baby doll was a fusion and so is this song. If you listen to its music, the baseline is western but the dholak is Indian. Similarly, the music video is also shot in India and Turkey. It shows that ‘Trendsetters’ are people who enjoy modern culture, but don't forget their roots."

When asked, Bohemia said, “I’m super excited about Assi Trendsetter. Working with Meet Bros was an amazing experience and this track is just the beginning of our partnership, more hits are on the way!”

 “It’s refreshing to see young Indians challenging the norm and disrupting traditional beliefs to leave their mark globally. These are the real 'trendsetters' and our song celebrates them. I'm sure this song, with its catchy lines and tune, will be a trendsetter too. At MB Music, we strive to create great songs with talented musicians, and plan to enchant our fans with many such collaborations,” says MB Music head Raajeev Sharma.

The song was released on 10 May 2019 and is on television, radio and all digital platforms.

Watch video here