MUMBAI: Actor Ranveer Singh is going to rap for international menswear brand Jack & Jones' new campaign.

The brand on Wednesday announced a new campaign - 'Don't Hold Back' featuring the actor as their new brand ambassador. To kickstart the campaign, the brand and the actor have worked on a song titled 'Don't hold back', written and sung by Ranveer himself.

The strong and snappy lyrics of the song invite listeners to boldly display their true individuality and celebrate the power of inner strength.

As the name suggests, it stands for a ‘who-gives-a-damn attitude' and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or of consequences.

"'Don't Hold Back' is a strong message that I believe will resonate with the youth of the nation. It's a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about 'log kya kahenge' (what will people say)," Ranveer said in a statement.

The music video 'Don't hold back' will go live on Friday.

(Source: IANS)