Satara based MVSS is first NGO to get CR licence
MUMBAI: A Maharashtra based NGO Mann Vikas Samajik Sanstha-MVSS has acquired the licence to run a community radio last week, becoming the first in the NGO sector in the country to join the CR (community radio) network. The NGO works for empowering the women in rural areas and got the license for aswad village in Satara. MVSS president Chetna Gala Sinha asserts, "Many NGOs had applied with the I&B Ministry and we were the first ones to obtain it. The radio station would be an extension of our NGO activities and will be used as a tool to propagate our financial plans.
BBC to air shows on Chandigarh based community radio
MUMBAI: BBC World Service announced its tie up with a Chandigarh-based community Vivek 90.4 FM. Available in some radio stations across India, Vivek FM will be the first community radio to have BBC service on air.
Lyricist Neelesh Misra - There is sincerity in the current breed of lyricists
With the deteriorating state of 'lyrics' in the Hindi music industry today, Neelesh Misra is here to make a difference. He is many faces rolled into one - journalist, lyricist and novelist. A senior editor with The Hindustan Times, music is his first love. With a number of hits tucked under his belt, Neelesh has managed to create a niche for himself in the industry.
It's all about money, honey!
The age old lure of fame and money is what Fever FM's Mumbai station used as bait in its recently concluded Vodafone Fever Contest. Listeners stood to win a sum of Rs 104,000 every 104 minutes (in keeping with the station's frequency) as a part of the contest. The strategy worked. Fever claims to have got the city in a sweat with an overwhelming response to this summer venture.Mercury rising
Viewers looking for FM feel in visual space?
The viewer's verdict for music channels for the year 2007 is out. The long established players like MTV and Channel [V] are losing on the front of relative shares while new kid on the block 9XM has shown an unprecedented growth from the second month of its launch.
Indiantelevision.com's analysis of music channels using Tam data (HSM, CS 15 - 24 years, all day parts) during the one-year period beginning January 2007 reveals that 9XM is way ahead than MTV and Channel [V].
Music albums advtg on TV on upswing
Television`s popularity as a means of promoting music albums continues to grow.
Big 92.7 FM with its first-ever TV Commercial
Expectations were naturally high when Big FM`s first TVC hit the air, timed perfectly during the Twenty20 semi-finals.
Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
