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Biz  |  15 Oct 2020

BARC to pause audience estimates (Ratings) of news channels

MUMBAI: In the light of the recent developments, the BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the curre

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Biz  |  03 Sep 2020

BARC INDIA to mitigate impact of landing page on TV viewership

MUMBAI: As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership of

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