It's all about money, honey!
The age old lure of fame and money is what Fever FM's Mumbai station used as bait in its recently concluded Vodafone Fever Contest. Listeners stood to win a sum of Rs 104,000 every 104 minutes (in keeping with the station's frequency) as a part of the contest. The strategy worked. Fever claims to have got the city in a sweat with an overwhelming response to this summer venture.Mercury rising
Viewers looking for FM feel in visual space?
The viewer's verdict for music channels for the year 2007 is out. The long established players like MTV and Channel [V] are losing on the front of relative shares while new kid on the block 9XM has shown an unprecedented growth from the second month of its launch.
Indiantelevision.com's analysis of music channels using Tam data (HSM, CS 15 - 24 years, all day parts) during the one-year period beginning January 2007 reveals that 9XM is way ahead than MTV and Channel [V].
Music albums advtg on TV on upswing
Television`s popularity as a means of promoting music albums continues to grow.
Big 92.7 FM with its first-ever TV Commercial
Expectations were naturally high when Big FM`s first TVC hit the air, timed perfectly during the Twenty20 semi-finals.
Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
