| 21 Feb 2024
Mumbai, Kolkata: leading FM radio stations drop shares

MUMBAI: Big FM Mumbai and Radio Mirchi Kolkata – the two leaders of the respective cities – dropped shares and retained the positions with 15.3 per cent and 20.1 per cent respectively, at the end of week 27. Last week’s leaders in Delhi and Bengaluru – Fever FM and Radio City respectively – not only retained the positions but strengthened their hold with a rise of 0.4 per cent and 0.2 per cent, thus ending the week with 18.2 per cent and 24.3 per cent respectively.

In Mumbai, Radio City, Fever and Red FM followed Big FM’s direction, thus losing shares and still retaining last week’s positions, with figures of 14.4 per cent, 13.8 per cent and 11.3 per cent respectively. Radio Mirchi, Radio Nasha and Oye! FM’s shares increased 12.7 per cent, 7.3 per cent and 3.4 per cent respectively, while Nasha’s growth of 1 per cent, compared to the last week was the highest in the city this week. Nasha has been slowly but effectively chipping away at the shares of the established players since it entered the field three months ago.

The second positioned station in Delhi – Radio City – dropped points from 12.3 per cent to 11.6 per cent on Week 27, followed by Radio Mirchi (11.4 per cent) and Radio Nasha (10.2 per cent) at third and fourth positions. Big FM dropped to sixth, replaced by Red FM which finished the week with the same percentage of shares as Nasha. It was Nasha’s 4.04 T.S.L. compared to Red’s 2.59 that provided the former an edge over its nearest competitor of the week. Oye! FM and Hit FM continue to battle it out at the bottom of the chart.

With a drop in shares for Big FM and Fever (0.6 per cent each), the top three stations of Kolkata finished the week on a disappointing note. The following stations had a comparatively better week with Oye! FM climbing from 10.9 per cent to 11.4 per cent, Red FM’s shares rising from 9.5 per cent to 9.7 per cent, and Friends FM finishing the week at 4.4 per cent.

In Bengaluru, Big FM dropped 0.4 per cent to end the week with 20.2 per cent shares, while Radio Mirchi retained the position (third) and the shares (17.3 per cent). Fever FM (14.5 per cent), Red FM (14.5 per cent) and Radio Indigo (1.7 per cent) had better week, compared to the previous, however failed to climb any positions.