| 15 Aug 2022
Live Nation's Sacramento valley outdoor music venue gets a new name: Toyota Amphitheatre

MUMBAI: Live Nation and Northern California Toyota Dealer's Advertising Association announced a multi-year agreement to name their Sacramento-area outdoor music venue, located in Wheatland, California, Toyota Amphitheatre.

"As the number one selling auto brand in Northern California, Toyota considers themselves part of the area's DNA," said Briana Nelson , assistant general manager, Toyota's San Francisco Regional Office. "The prominence of the venue combined with the excitement it creates around the top tier talent helps our Toyota dealers bring that to life through this incredibly visible sponsorship."

In connection with the venue, Toyota's name will be on the face of all tickets and the new venue name and logo will appear on all promotional materials, signage elements, and display space on Live Nation and Ticketmaster sites. Toyota will also enjoy promotional opportunities, including social media mentions, digital advertisements, ride and drive events, and more.

"We couldn't be happier to enter into this marketing relationship with the Northern California Toyota Dealers at our premier live entertainment venue in the Sacramento Valley," said Marc Abend , senior vice president of venue sales, Live Nation. "Their 15 area dealerships, industry leading product line up, and cooperative marketing opportunities make this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans at our venue."

In 2014, the venue, formerly known as Sleep Train Amphitheatre, hosted approximately 210,000 guests at 18 shows and showcased top artists such as Luke Bryan , Miranda Lambert , Linkin Park, Kings of Leon and Journey.

Toyota Amphitheatre, just 40 miles north of Sacramento, attracts crowds from the greater Sacramento and San Joaquin Valley, along with Reno and Lake Tahoe areas. With a capacity of 18,500, high-tech sound systems, video screens and lighting, the venue draws live entertainment to the region.\