MUMBAI: Bollyboom an electro-music festival is gearing up for its second edition. This dance music party will be a seven hour non-stop scintillating celebration of India’s much-loved festival of colour with Nucleya, DJ Chetas, DJ Aman Nagpal and DJ Shireen on 13 March 2017 at Tulip Star, Juhu.

Along with a stellar lineup, the Bollyboom Holi Bash will also feature live percussionists, exotic dancers and performers and will usher in the festive mood. The event will offer a curated F&B experience for all attendees and a focus on making the overall celebration a safe and secure one.

The Holi celebration is a national festival thus, it will not be limited to one part of India. The event will also be streamed live across 20 cities which will host connected Bollyboom Holi parties in the respective cities along with local DJs and supporting acts. The event will also feature a two-way live stream allowing interactions between multiple cities during the course of the event. The Mumbai event will be attended by known celebrities, socialites as well as general audiences who will converge from different parts of the city.

With a perfect blend of Bollywood dance music and colours, the attendees will be able to immerse themselves in a carnival mood with multiple food courts and activity zones for attendees who may want to take a break from the dancing. There will be a blend of Bollywood dance, pop and club music. Apart from promoting the use of eco-friendly organic colours, the event will be water free.

Bollyboom is an existing Intellectual property, which belongs to Percept Live, forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The previous editions have seen live performances by Sonu Nigam, Salim-Sulaiman, Shaan, Shweta Pandit, Shraddha Pandit sharing the platform with DJ Lloyd, DJ Nik & AJ and Acid in various cities such as Mumbai, Delhi, Jaipur. Bollyboom is known to provide a unique live entertainment experience for Bollywood music fans and is seen in different variants across the country.

Bollyboom business head Indu Mehta states, “Bollywood music lends itself beautifully to the festival of colors and brings people together as a part of a grand celebration. This was the seed thought behind the idea of the Bollyboom Holi Bash and we are excited to bring together some of the biggest names in dance music at this event to give people around the country one of the best Holi celebrations ever witnessed. Our aim while producing the event at this scale was also to ensure that safety and security of all attendees. Keeping this in mind there is a strict embargo on bringing in any external colors or F&B items to the event venue. We expect this to be a great start to our Bollyboom calendar which will feature more than 40 events in the calendar year.”

Adding on Percept Live CEO Manuj Agarwal said, “Percept Live has had a history of bringing some of the best Live IPs to the country, Sunburn being one of the biggest IP, which is today recognized globally. About 95 per cent of the Indian population loves Bollywood Music and as a genre it is associated with almost all major festivals in the country. Holi provides the perfect setting for this launch of Bollyboom 2017. We aim to deliver best in class Bollywood dance music experience to our audiences. With long-term access to the finest venues across the country, Percept will draw from its existing relations from celebrities and artistes among other things. We hope to scale the event in the coming years without compromising on the experience and quality”

Tickets for the event are priced at Rs. 2500/- with a cover of Rs. 1000 which can be redeemed at the event for F&B. Tickets went live on 28 February on www.bookmyshow.com