MUMBAI: After featuring music maestro AR Rahman, sound equipment company JBL has roped in British rock legend Sir Paul McCartney as brand ambassador for the next phase of its 'Hear the Truth' campaign.

The new Harman’s 'Hear the truth' campaign will feature McCartney crooning his new single, 'My Valentine', from the album 'Kisses on the Bottom,' which was released on 7 February.

Harman chairman, president and CEO Dinesh C Paliwal said, "Sir Paul McCartney is the ideal representation of why great music has lasting impact and the importance of high-quality sound reproduction. JBL is held in high esteem worldwide by musicians and our goal is to faithfully recreate their music through JBL products."

Earlier the campaign has featured renowned internationally artistes including Maroon 5 and Grammy award winner AR Rahman. Being a life-long user of JBL equipment, McCartney’s upcoming summer tour will also be sponsored by JBL.