| 25 Feb 2024
MBL winds up FM Phase III launches; rebrands Radio Mantra stations as Radio City

MUMBAI: Jagran Prakashan Group promoted Music Broadcast Ltd (MBL) announced the launch of its 11 new radio stations acquired under Phase III auctions held in last fiscal year on BSE. Apart from this it also shared the news of rebranding its eight Radio Mantra FM stations as Radio City.

MBL operates eight Radio Mantra stations in Agra, Bareilly, Gorakhpur, Varanasi, Jalandhar, Ranchi, Hissar and Karnal, and 31 stations under the Radio City brand. In 2014, Jagran group had acquired Radio Mantra and it was merged with MBL.

MBL is now looking at strengthening the Radio City brand even further and expanding its reach to a much larger set of audience by rebranding the Radio Mantra stations as Radio City.

Thus, Radio City will now have 39 stations, across 12 states.

Music Broadcast is promoted by Jagran Prakashan Ltd, a media and communications group with interests in print, radio, out of home, brand activations and digital. Jagran group publishes 10 print titles including Dainik Jagran, Mid-Day and Inquilab across 13 states.