MUMBAI: Racold Thermo, known for making campaigns that extend beyond traditional for the social good and making a difference in society, has exclusively tied up with BIG FM, India’s largest and the No.1 radio network for a distinctive and ground-breaking ‘Turn up the Heat’ campaign this winter. With this integration, India’s largest radio network and Racold Thermo, which has been awarded the BEE award six times in a row for its electrical water heaters aim to celebrate everyday heroes who transform themselves to touch the lives of others in their own unique way. In the two-months-long campaign, BIG FM invites listeners across Mumbai, Delhi, and Bangalore to share the goodwill stories of everyday heroes.

BIG FM which has always been at the forefront of giving back to the society in its own inimitable way, this time, encourages listeners to share stories which highlight the way people are reborn to do good for the society. Every week one selected story will win a gift voucher from Racold Thermo and for every five stories shared, Racold Thermo will donate one water heater to the marginalized section of the society.

Speaking of the association with BIG FM, a spokesperson from Racold Thermo said, “Bonded with the same vision of contributing towards making a difference to the society, we have associated with BIG FM for yet another initiative, the earlier one being the ‘Wake Up Bucket Challenge.’ Together with the India’s No. 1 and largest radio network, we aim to pay a tribute to the everyday unsung heroes of the society and bring a wave of change.”

Commenting on the campaign, a spokesperson from BIG FM said, “We are happy to partner with Racold Thermo for this campaign. We believe that this initiative will help us connect with our listeners in a more powerful manner and pave the way to honor everyday heroes who chose to take a step to make a difference. We look forward to a continuous and stronger association with Racold Thermo for many more such campaigns in the future.”

‘Turn up the Heat’ campaign will be promoted through a high decibel digital media campaign which will integrate Reliance Broadcast Network’s multimedia platforms including radio. Listeners can log on to http://turnuptheheat.racold.com/ and share the goodwill stories.