| 19 Jul 2024
Believe acquires Entco, expands reach in India's live music market
MUMBAI: Believe, the leading technology and artist services company, announced today that it has acquired Entco, an Indian live music production company. 
The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in one of the world’s fastest-growing music and entertainment markets. Entco is a brand experiential company with a focus on immersive music experiences.
It was founded by managing director Subramanian Iyer creative director Warren de Sylva, who will both continue to run operations under Believe.
Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services and artist services operations in the market. Believe Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities.
“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together. We have been growing quickly to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities,” said Believe CEO Denis Ladegaillerie.
Entco co-founder and managing director Subramanian Iyer said, “Warren and I created a business we are proud of and the acquisition is a testament to the amazing work of our team. This strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals.”
Entco co-founder and creative director Warren De Sylva said, “Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering. Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music.”