| 22 May 2024
Rdio goes aggressive on its global expansion

MUMBAI: Only recently Rdio was launched in India, and in just a few days the music service has announced its expansion in 24 new markets. Rdio has also partnered with mobile phone network provider Digicel in 24 new markets and seven other regions, as part of its expansion in the Caribbean, Central America and Asia Pacific region.

Radio will provide a mix of internet radio and on-demand subscription to music fans around the world.

The partnership with Digicel is to create a unique offering designed to customise the streaming experience for Digicel customers in each country and territory. The operator will also serve as Rdio’s sales and marketing arm in each region. The two will also develop a pay structure to fit the mobile usage behaviour of Digicel’s significant user base.

Rdio is now available in Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, the British Virgin Islands, the Cayman Islands, Dominica, Fiji, Grenada, Guyana, Haiti, Jamaica, Nauru, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu.

The service will soon be available in French Guiana, Guadeloupe, Guatemala, Martinique, Bonaire, El Salvador and Panama, where Rdio has signed an exclusive partnership with Digicel.

In the coming weeks, Digicel will offer all prepaid data customers 30 minutes of radio listening per day on their mobile phones without accruing data usage charges – all through the exclusive partnership.

Rdio CEO Anthony Bay said, "Launching Rdio in each of these markets is a huge milestone for the company. We are excited to bring the vibrant music of these regions onto Rdio for the world to hear while also providing users in each new market access to international artists. Digicel will be instrumental in shaping the streaming experience locally and we look forward to a continued fruitful partnership with them."

Digicel Group CEO Colm Delves said, "We are delighted to be bringing the gift of music to our 14 million customers across the globe. This unique partnership delivers the widest range of music – from local artists to international superstars – all through the app on their own smartphone."