| 17 Jul 2019
Gaana signs exclusive alliance for Sachin's 'Cricketwali Beat'

MUMBAI: Gaana has announced an exclusive alliance for Sachin Tendulkar's musical debut æCricketwali BeatÆ. Gaana will have the exclusive rights for online music streaming for this song.

Sachin has collaborated with popular Bollywood playback singer Sonu Nigam for this song. Sachin Tendulkar said, ôThis is an idea to engage with all the fans who have given me immense love and support, at one single destination and platform. Digital technologies have the power to bring people closer and start new conversations. With this app, I can confidently say that this is a new inning for me in the digital world and hopefully I get the opportunity to engage with everyone very soon.ö 

Talking about the song, Sonu said, "I am glad to be a part of Sachin's new digital innings, thanks to Shameer Tandon, who has conceived and composed this wonderful song. I loved the way Sachin was pitching it right. That's why I believe that when God blesses someone with genius, it spills in other faculties too."

Gaana COO Prashan Agarwal said, ôSachin is the God of Cricket and has a fan following across the world. Having his musical debut æCricketwali BeatÆ exclusively available on Gaana is a proud moment for all us. SachinÆs æCricketWali BeatÆ is one of the biggest song of this yearÆs cricketing season that will be available exclusively on our platform. Our last exclusive with Diljit Dosanjh æLaembadiginiÆ was a great success and has crossed 12 million playouts in last three months. We are really excited about this partnership and will continue to bring the latest and exclusive content for our users.ö

Jetsynthesys Pvt. Ltd. VC and MD Rajan Navani said, ôGaana is amongst IndiaÆs largest music streaming platform and we are really happy and excited about this partnership. SachinÆs Cricketwali Beat is one of our unique offerings to the world of entertainment, this exclusivity will definitely bring in lots of traffic and playouts for Gaana and drive brand affinity amongst SachinÆs cricket fans.ö

Listen to this song only on Gaana -