| 14 Oct 2019

TV content freeze impacts FM radio

MUMBAI: The fresh content freeze on television is not just impacting the TV industry. FM radio stations, that have benefitting handsomely from TV channel promotions, suddenly find these ads drying up...

Ad rates hike - will the advertiser bite?

The new advertising rates for metros announced by many of the FM radio stations have come into effect recently.


The radio industry debates the trend of getting hitherto 'invisible' RJs on to street hoardings The radio jockey is the only unique product of FM...

Radio Creating Value Ad

2007 saw innovations in advertising on radio. Will 2008 see radio reaping the results of the experiments? Seamless integration is the name of the...