It's all about money, honey!
The age old lure of fame and money is what Fever FM's Mumbai station used as bait in its recently concluded Vodafone Fever Contest. Listeners stood to win a sum of Rs 104,000 every 104 minutes (in keeping with the station's frequency) as a part of the contest. The strategy worked. Fever claims to...
Radio Today COO Anil Srivatsa - Working women are our highest listeners in the afternoons
Radio Meow has been the pioneer in positioning women as a target for their radio station and has been successful in garnering listeners. Radio Today COO Anil Srivatsa converses with Radioandmusic.com's Anita Iyer about Meow's experiment of venturing into talk format, celeb RJs and what lies ahead...
