MUMBAI: This is big, quite literally. The rap King Badshah is all set to collaborate with Major Lazer for Tuborg Open, the ultimate collaboration platform for music and culture. The collaboration will be called ‘Tuborg Beat’.

They were on the hunt for three music stars to experiment with the Tuborg Beat, a musical foundation. ‘Tuborg Open’ is a campaign to showcase how truly diverse the music approaches of global artists can be.

The beat itself is produced by Major Lazer, the global dance superstars famous for their international hits such as ‘Cold Water’, ‘Light It Up’ and ‘Lean On’. Badshah will be seen kicking his unique rap in Hindi along with the beat created by Major Lazer.

Apart from Badshah, Scriptonite, Russia’s most highly praised rap and hip-hop star, was the first of the three collaborating artists to be named by Tuborg. Another collaboration is yet to be announced.

The campaign will see Major Lazer feature on limited edition Tuborg bottles later this year.