| 01 Dec 2023
On the occasion of Kargil Vijay Diwas Big FM pays tribute to martyrs of the Kargil War

MUMBAI: The Kargil war will forever remain etched in the memories of Indians who came together in support of soldiers as they fought with all their vigour to take back the command of the high outposts that was lost to Pakistani intruders. With years gone by, we all tend to forget the sacrifices they made to protect us. To bring them back and alive in the hearts and minds of the citizens, 92.7 BIG FM, on the occasion of the 16th Kargil Vijay Diwas, a celebration to salute the heroes, was the only radio network in India to capture the festivities in full swing at the Drass base camp in Kargil, reminding the country of the very reason that enabled them to sleep peacefully at night during the heart-rending war.

Not just a radio station but now a way of life for listeners across the country, Big FM has pioneered distinctive initiatives that aim at making the society a better place to live in. As a part of this initiative too, the radio network’s honourable intentions to keep the jawans of the Kargil war forever engraved in history is a way of spreading gratitude among the people for their noble deeds. RJs from Big FM were stationed at the Kargil base camp from July 24- 26. As they basked in the celebrations that honour the brave soldiers, they shared stories of their heroism directly from the family members of the martyrs themselves. A distinctive element of the campaign was that the RJs lived the life of a soldier during their visit and shared their experiences along with the difficulties and hardships that a soldier goes through while performing his duty.

Bad weather and tough terrains never stopped the young jawans from doing their duty towards the country and fighting the highest battle ever fought at 18,000 feet and it did not stop the RJs either as they drove through extreme conditions to be with the soldiers and celebrate the special day.

As RJs indulged in activities to share experiences and festivities from the base camp, General N.C. Vij, the DGMO and Chief of Army Staff during the war, went on-air on July 26th and shared his experiences and incidents from the battle right from the first day when it all began till the last day of the war.

Speaking of the occasion, RBNL, EVP and Business Head, Ashwin Padmanabhan said, “This was a great opportunity for us to pay our respects to the jawans. Usually, incidents become memories, no matter how big or heroic that incident may be. To keep memories of these brave young men alive and offer our appreciation and respect to the men who forged ahead to protect the country, we took this opportunity upon ourselves to do something earnest for them.”

With differentiated content and unique offerings, the radio network also celebrated the occasion with all their gusto and might as RJs played song dedications from the soldiers straight from the base camp on-air.