| 21 May 2022
Radio Mirchi strikes content sharing alliance with Gaana

MUMBAI: Music broadcast app Gaana is expanding its mix of unique and exclusive audio content, by adding Mirchi Murga and Hansi ke Phuwarey, two of Radio Mirchi's most popular humour shows to its line up.

'Mirchi Murga with Naved' is Radio Mirchi's popular comedy segment, and has won the best Radio Sparkler Award at Indian Excellence in Radio Awards (ERA 2015). Naved has donned many different avatars for years.

'Hansi Ke Phuwarey with Sud', by comic Sunil Grover, is a popular series known for its deadpan humour. 'Hansi ke phuwarey' has Sudarshan aka Sud reading out jokes from a book with the same title (HKPh). On Gaana, a new joke will be released every day, building a daily listening habit.

These two programmes are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content soon. These offerings will also be promoted across Radio Mirchi's 44 radio stations across India.

Along with its extensive music catalogue, live radio stations, and other music experiences, Gaana has been expanding its original content library, with over 10 new series. With specials such as "Sit Down Comedy with Rajneesh Kapoor", or "The Asha Verdict with Asha Bhosle", Gaana's specials add a new dimension to the product.

Said Gaana COO Prashan Agarwal, "Radio Mirchi's humour content is some of the best out there, and we're excited to share it with our consumer base. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more everyday on the platform."

Said ENIL (Radio Mirchi) MD and CEO Prashant Panday, "Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi's prank calls can now be heard by his global fan base. We expect as much consumption to come outside India as from India as well."