| 23 Jul 2024
Budweiser brings UNITE - The Mirror to Tomorrowland to India

MUMBAI: In conjunction with 'Brewed The Hard Way' (BTHW) campaign,Budweiser-the world's most valuable beer brand brings the magical world of Tomorrowland through 'UNITE' in India. As the proud global partner of Tomorrowland, Budweiser brings to India an event that promises to create a never before seen unique music experience for millennials across India. UNITE - The Mirror to Tomorrowland concert is scheduled to take place on Saturday 23rd July at the Gachibowli Indoor Stadium in Hyderabad, India.

In an attempt to bring together a mix of artists who are Brewed The Hard Way, UNITE will feature some of the most eminent artists in the Indian electronic dance music scene. The lineup features Lost Stories, Anish Sood, Kerano, B2B Joshi and Candice Redding that will build up the energy before the full sets of Nicky Romero, Afrojack and Dimitri Vegas and Like Mike are streamed directly from Belgium.

Along with the live streaming, the venue will be transformed with Tomorrowland decorations along with special effects, pyro and CO2 machines that will be synced with the Tomorrowland Main Stage in Belgium to provide a one-of-a-kind experience to audiences. UNITE will have a specially designed Tomorrowland stage that will truly make the audiences feel as though they are at the heart of the Tomorrowland

Speaking about Budweiser’s partnership with Tomorrowland, Associate Marketing Director AB InBev, India & South East Asia, Vineet Sharma said, “Budweiser has been fueling the electronic music culture in India by bringing the biggest and most sought after EDM festivals to its fans across the country. Tomorrowland this year is even more spectacular as we announce our multi-year partnership with the platform giving way to a lot of exciting partnerships. We have collaborated with iconic Dutch DJ and producer Tiësto to give festival goers unique, electrifying, never done before experiences.

He further added, “Through Tomorrowland UNITE, we would like to give the Indian fans an authentic Tomorrowland music experience effectively giving them a chance to be part of the largest EDM music festivals in the world. India has a huge community of electronic dance music enthusiasts and we are extremely proud to be able to connect them with one of the most celebrated music festivals on the planet. UNITE is also a great platform to showcase some of the finest homegrown Indian artists who are Brewed the Hard Way.”

Along with India, Tomorrowland UNITE will simultaneously take place in Mexico, Japan, Colombia, Germany, South Africa and Israel; thus building bridges between Belgium and the rest of the world.