Chennai: Radio Mirchi 98.3 FM, Chennai hottest station organized a special screening of Vaaranam Ayiram for its special invitees and listeners along with the stars of the Film. The temperature inside INOX increased considerably where Radio Mirchi listeners had a chance to catch up and interact with their favorite star Actor Surya. Director Gautam Menon and Actress Divya were also present at the venue.

In an effort to take the excitement of the film outside the Cinema Theater, Radio Mirchi announced The Vaaranam Ayiram Singing Contest... for its listeners. This contest will happen by the 1st week of December where listeners with singing talent will have a chance to sing their favorite song from Vaaranam Ayiram in front of Actor Surya and Director Gautam Menon. Since the songs of the films are already a hit, the announcement of the contest has generated a lot of excitement among the listeners.

Post this announcement; the stars entered Screen 3 in INOX where they watched the film along with the special invitees and listeners of Radio Mirchi.