RadioandMusic
| 27 May 2020
MY FM celebrates 10 years of leadership in Chandigarh with 'Dus Ka Jashan'

MUMBAI: MY FM, India's leading Local FM Network completed a glorious 10 years in the Tricity, Chandigarh on 19 February 17. MY FM announced its 10th anniversary celebrations with a week-long festival, by far the biggest music and entertainment festival in the city, 'Dus Ka Jashan.'

Speaking on the milestone, CEO Harrish Bhatia said, “MY FM has come a long way in Chandigarh, from launch till date it is the most liked station of Tricity, the response has been overwhelming. People of Chandigarh have showered a lot of love on us. We owe this love to our customer centric approach be it in content, innovative marketing campaigns or on ground activities, we have ensured that we maintain the highest entertainment standards. To savour this achievement we hosted a weeklong celebration wherein we had celebrities performing everyday from Talk show to Music Night, from Comedy Night to DJ night. The festival catered to people from all walks of life, our way of giving back and spreading happiness for the love extended by Chandigarh Tri-city.”

The five day celebration saw different performances by known personalities like the Phogat Sisters, Gurdaas Maan, Amit Tandon, Angad Ranyal, Wadali Brothers and DJ Suketu.

MY FM rolled out a 360 marketing campaign in print, radio, online promotion and OOH to announce the launch of the event. The tricity bustled with ‘Dus Da Jashan’. People in huge numbers turned to participate. A lot of listeners also tuned into 94.3 and won free passes.