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Press Release |  27 Aug 2013 16:40 |  By RnMTeam

Radio City's answer to commuter woes - 'Bhai Cycle Kar'

MUMBAI: Radio City presents æCyclathonÆ with RJ Rohit, taking on the æautowalasÆ of Mumbai. RJ Rohit of æTaka Tak MumbaiÆ takes a trip from Thane to Bandra on a cycle for an entire week. The week long æBhai Cycle KarÆ takes on the autowalas of Mumbai in a fun way.

The aim is to protest against the æautowalasÆ in a fun way. Who hasnÆt been a victim of the whims and fantasies of æautowalasÆ in Mumbai æBhai Cycle KarÆ is a symbolic protest, where RJ Rohit Vir covers a stretch of 30 kms from Thane to Bandra on his cycle. He interacts with listeners on the way. Keeping up Rohit VirÆs spirits, bands perform in the Radio City studios. æCyclathonÆ was flagged off in the Radio City studio by our RJs accompanied by ace singer, Neeti Mohan. It went off on a superb start with some excited listeners calling in to recount the experience of having seen their favorite RJ Rohit Vir in the æCyclathonÆ.

As the activity progresses we will have other eminent personalities to our studios, boosting up Rohit VirÆs morale. In order to keep up the spirits, RJ Salil of æKasa Kai MumbaiÆ joined æBhai Cycle KarÆ, as did ace singer Abhijeet Sawant.

The leading radio network in the country, Radio City has been replete with innovative ideas. RJ Rohit Vir takes Radio CityÆs innovative spirit a notch higher with this innovative activity. Earlier this year, his journey to the draught-infested areas in Maharashtra, had been highly appreciated by our listeners. This time, Rohit Vir takes on the autowalas of Mumbai.