MUMBAI: BIG 92.7 FM – India's No.1 FM Network, in keeping with the spirit of Rathyatra, has, as part of its programming offering, is going to air Live Update of the famous Rathyatra both in Bhubanehswar and Kolkata  BIG 92.7 FM will be the only private FM Station in both these cities, which will provide an opportunity for the devotees to feel and enjoy the ambience in the euphoria of the live Rathyatra.

As part of its innovative offerings, BIG 92.7 FM in Bhubaneswar following the trend of last year, will set up its own transmission equipment on the Puri Jagganath Mandir Premises and give LIVE updates of the Rathayatra. BIG 92.7 FM is the only private radio station which will provide this unique experience and feel to its listeners in the twin city of Bhubaneswar & Cuttack. Along with this, BIG 92.7 FM will also be the only electronic media which will have an access to get live bytes from the Maharaja of Puri - Maharaj Gajapati Sri Sri Dibyasingh Deo, before he starts with the traditional rituals of Ratha Yatra. On the day of the Rathayatra, the entire BIG 92.7 FM team will be in Puri to ensure uninterrupted and extensive coverage of this holy festival 

BIG 92.7 FM, Kolkata on the other hand has tied up with none other than ISKCON ( International Society for Krishna Consciousness ) for airing the celebrations  BIG 92.7 FM will also give LIVE updates of the Rathayatra in Kolkata.On the day of festival, the morning devotional show - Swaranagato will have the gracious presence of Swamiji H.G. Anangamohan from ISKCON to speak on the auspicious occasion along with RJ Sumonto.

Devotees of Lord Jagannath will get an opportunity to feel and relish the ambience of a Live Rathyatra by simply tuning into BIG 92.7 FM.

Speaking on the offerings, Soumen Ghosh Chowdhury, Regional Head  South & East , BIG 92.7 FM said, "Festivals are an important part of all the Indians; hence to spread the spirit of Rathyatra, BIG 92.7 FM will transmit live links of the festival straight from Bhubaneshwar and Kolkata. Like last year, this year also we have taken this step to reach out to the listeners the most and enable them enjoy the Rathyatra sitting at home  We are extremely grateful to festival's organizing committee, without whose support and consent, this initiative would not be a success....