MUMBAI: VEVO, the new premium music video and entertainment service powered by YouTube, and AT&T have entered into a branding and marketing agreement whereby AT&T will support VEVO's comprehensive services across multiple connected platforms. The announcement was made today by Rio Caraeff, president and chief executive officer of VEVO, and Chris Schembri, vice president of media services for AT&T.

Launching later this year, music fans will have the ability to view professionally-created content from Universal Music Group's and Sony Music Entertainment's broad array of chart-topping artists through VEVO, the innovative online premium music video hub being built for consumers, advertisers and content owners that will blend the very best in top-notch music content with YouTube's leading edge video technology and user community. The content will be made available on YouTube, on VEVO.com, the service's marquee destination site, and through a special VEVO branded embedded player. The service will also serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide
web.

"When you can reach people while they're pursuing one of their passions and help them learn, do or share something important to them, you can more strongly demonstrate how your brand is valuable and relevant to their lives," said Schembri. "Music and entertainment are two of the broadest-reaching and influential 'passion points' for consumers, and aligning our brand with a new property like VEVO gives us a chance to reach them in fresh, meaningful ways."

"The AT&T brand has come to symbolize innovation, convenience, flexibility and global inclusiveness to millions of consumers, and we are delighted that the company has joined us as one of our key launch participants," stated Caraeff. "AT&T is also known for their innovative marketing and advertising programs, so their decision to join VEVO at such an early stage reflects not only their belief in our exceptionally compelling platform and content, but in our ability to deliver against AT&T's unique brand vision."