RadioandMusic
| 18 Jul 2019
Radio City imbibes Mumbai Indians vibe as official radio partner for eighth year
MUMBAI: The entire nation is glued to the on-going nail-biting cricket season, with all the teams contending to make space in the top charts. Radio City has associated with Mumbai Indians as the official radio partner for the eight consecutive years. Radio City amplifies Mumbai IndiansÆ core theme of æOne FamilyÆ, to drive loyalty and establish an impeccable connect with the fans. As part of the association, Radio City enhances the city connect with the listeners through various innovative on-ground, on-air and social media activities.
 
Commenting on the latest association and programming initiatives, Radio City Chief Creative Officer Kartik Kalla said, ôThe frenzy around cricket has been spreading far and wide year on year, and with eight years of strong partnership with Mumbai Indians, we at Radio City can proudly say we are æOne FamilyÆ with a common goal of entertainment. Radio City has always been at the forefront in spearheading initiatives that invoke city pride which resonates with the passion that every Mumbaikar feels towards Mumbai Indians. Radio City has amplified the connect this year by extending the partnership with on ground initiatives which has helped established a connect with the listeners and bridged the gap between the team and their fans.ö
 
Radio City augments Mumbai IndiansÆ core theme of æOne FamilyÆ with various engaging activities on air and on ground. Cricket is one of the only sports that unites citizens like a family. Taking this thought ahead, Radio City RJs will visit various locations of Mumbai in MI and Radio City branded vehicle, and interact with cricket fans by playing contests and quizzing them about trivia related to Mumbai Indians. To bring out the zeal of the sport, Radio City MumbaiÆs evening show Taka Tak Mumbai with RJ Harshit and RJ Pulkit is broadcasted LIVE from the stadium near the Sachin Tendulkar stand on the day of home-ground matches, where the fans cheer and hoot for their favourite team. Radio CityÆs RJ Harshit, Pulkit and Karan also interact with the MI fans at the Wankhede stadium by engaging them in fun activities and contests. As part of the on ground extension, Radio City RJs urge MI fans to write a unique chant cheering for the team and the best chant is broadcasted on-air between 7:00 pm to 9:00 pm. A similar æChant ChallengeÆ is also replicated on-air and on digital platforms wherein listeners are gratified with official MI merchandise, thereby adding to the enthusiasm of the sport.
 
To further elevate the enthusiasm of the sport, Radio City will host Cricket ka Blockbuster with Mumbai Indians, wherein 50 lucky contest winners will be invited at Smaaash, Lower Parel to cheer for the team on 26 April 2019. The selected participants will also play the cricket challenge and the highest scorer will be gratified with exclusive MI merchandise and tickets for the next match in Mumbai.
 
With this association, Radio City transports the fun and thrill of the game with interesting content, unique chants of Mumbai Indians to the listeners that keep them hooked on to their favourite radio station and support their beloved team.