RadioandMusic
| 24 Oct 2019
MY FM revamps programming strategy in Maharashtra

MUMBAI: MY FM recently concluded a massive consumer feedback campaign. Consumer preferences changes over a period of time and in order to keep the content are sync with the listener’s expectation, MY FM did a massive 360 campaign Aapki Marzi. Thousands of people across MY FM listener base in Maharashtra participated and shared their opinion. The basis on the feedback received, MY FM has expanded the Marathi content across its station. The platform’s stationality will now have more of a local Marathi flavor on all the on-air shows.

 The prominent new introduction in the programming lineup includes Unplugged Amey show Wagh Cha Swag which will be hosted by Amey Wagh along with a humor segment Kaku vs Kaku. New Jingle has been introduced on the platform and Marathi music play out has been increased.

The new show Wagh Cha Swag is a fun show around young Marathi achievers which will be hosted by Amey Wagh a well known Marathi artist, who is known for his amazing sense of humor and one-liner and has done work across various media. This is for the very first time he is coming on the radio as a host. The two-hour show will be on aired from 8 pm to 10 pm. A Marathi sparkler "Kaku Vs Kaku" is completely inspired by the real-life aunts; where two women casually talking and taking up on each other’s opinions while being intentionally unkind towards each other.

Commenting on the revamp, Vinay Manek, Programming Head said, “MY FM has always focused on broadcasting the content that attracts the interest of the listeners. Basis the feedback we received from our listeners in Maharashtra via ‘Aapki Marzi Campaign’, we have incorporated and launched new programs keeping their preferences in mind. With these added features we wish to maintain their trust in us and offer the content which they want to listen.

Speaking on the development, Rahul Namjoshi, Business Head MY FM said “We are customer-centric organization and our USP is the strong local connect that MY FM guarantees. Listening to our regional language has its own charm and with the introduction of new shows in the Marathi language will definitely be valuable for us to connect with our listeners’ ”