RadioandMusic
| 18 Nov 2017
Radio City becomes the first Indian radio network to offer curated playlists on Apple Music

MUMBAI: For a radio station, both talk shows and music, play an equally important role in order to entertain listeners. The uniqueness that any radio station has is its exclusive list of songs. As iPhone users cannot enjoy the feature of FM radio on their phones, Radio City has stepped in to give them the experience on their devices.

Radio City has an exclusive collaboration with Apple Music to offer thematic playlists to users. The exclusive tie-up will allow music lovers across the country to enjoy a world-class music experience through dynamic playlists curated by the FM player in India.

The playlists will be inspired by Radio City’s popular shows like Love GuruRadio City Top 25Suno Na Dilli and Kasa Kaay Mumbai; two other thematic playlists include Flashback Cassette and Chillout Zone. Featuring songs from the 80s, 90s, 2000s to the recent hits, the playlists will span across different genres, from older melodies to the grooviest of all tracks. At the same time, all playlists will be dynamic and will be updated based on current trends and consumer preferences.

On the exclusive collaboration, Radio City CEO Abraham Thomas said, “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilize these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

Jagran New Media COO Digital, Rachna Kanwar said, “Radio City's tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City's analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.” 

Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes. The playlists will be a rare fusion of Radio City’s well-researched and mood-mapped music, which will help analyze the genres and styles of music preferred across different geographies. Users can find Radio City playlists by clicking on Radio City ‘Curators’ in the ‘Playlists’ section on the Browse tab on Apple Music or go to http://apple.co/radiocityplaylist.