RadioandMusic
| 05 Apr 2020
Big FM changes stationality to æBig Maha Bachat FMÆ

MUMBAI: BIG FM, associates with hypermarket chain Big Bazaar to bolster their most awaited and popular ‘5 DAYS Maha Bachat’ campaign. In line with this, Big FM will change its stationality to ‘Big Maha Bachat FM’ for a day (Friday, 12th August) across major cities which include Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Chandigarh and Kanpur. The campaign aims at promoting maha savings and great value, which are synonymous with Big Bazaar “5 days Maha Bachat”.

To create maximum buzz before the start of the “5 Days Maha Bachat”, BIG FM will seamlessly integrate the theme across the respective formats of on air elements like time checks, traffic updates, RJ mentions and their marquee property ‘Aktor calling Aktor’.

Speaking on the partnership with BIG FM, Big Bazaar CEO Sadashiv Nayak said, “Big Bazaar was the first brand to initiate the concept of big shopping days around public holidays like Independence Day and Republic Days. Over the years, these campaigns have become a calendar days for Indian consumers and have set benchmark to be followed by other brands. Maha Bachat is all about Big savings and offerings, our association with BIG FM will make 5 Days Maha Bachat bigger and better.”

Speaking on the partnership with BIG FM, Mediacom India COO Rathi Gangappa said, “As MediaCom, our aim was to create innovative disruption during a highly cluttered period and at the same time drive home the message that Big Bazaar is back with a bigger and better Maha Bachat holiday offer. With every asset of the station changing to integrated theme of Maha Bachat (big savings and great value) for an entire day we would have ensured that we stand out amongst all other holiday offers and build high recall with our key customers.

On the association with Big Bazaar, spokesperson from BIG FM said, “We are pleased to associate with Big Bazaar for their ‘5 Days Maha Bachat’ campaign. In more ways than one, the festive campaign is a perfect fit for us, which is why we have also decided to change our stationality for a day to BIG Maha Bachat FM. This transformation will ensure top of the mind recall for our listeners before Big Bazaar’s most popular and loved shopping days for customers.”