| 19 Mar 2018
Casio associates with Rolling Stone to bring Rock music to life

MUMBAI: India’s premier consumer brand, Casio India Private Limited takes another step forward in reaching out to the youth by presenting the biggest buzz in the Rock music arena of the country. The brand is the title sponsor of the seventh G-Shock Rolling Stone Metal Awards 2016.

The brand is extensively leveraging this association for brand awareness with communication on the venue as the title partner and aggressive online strategies. The daily updates on social media platforms of G-Shock and Rolling Stone are being made along with high engaging content on microsites and online channel partners. At ground level, the brand is creating a great visibility at in-shop counters while reaching out to the target audience by radio and outdoor presence along with magazine print ads.

Casio India VP Kulbhushan Seth says, “The objective of this association is to create a brand personality and identification with metal musicians and establish the brand G-Shock as a part of the India’s youth culture. G-shock is a cult brand and so is the metal and with our association with Rolling Stone, we are looking forward to leveraging this synergy. The Rolling Stone Awards 2016 are a fantastic means for the brand to reach the energetic, music freak and confident youth of the country.

Adding more excitement to the event, Casio also conducted fun activities at the pre-gig events in Delhi, Bangalore and Guwahati wherein a G-shock watch thrown in Moshpit and a lucky audience who recovered it first took the watch home. The brand also set up a display of watches at the venues to connect the audience with the brand. The G-shock Rolling Stone Metal Awards 2016 honours the winners in 10 different categories including Best Emerging Band to the big three of Best Song, Best Album and Best Band. Over the years, the awards have become a launch pad for aspiring bands. The awards also host performances by the most-talked about bands and nominees in the country to make it one loud night.

The popular rock and metal bands like Grammy Winning Effort, Gaijin, Primitiv and Shepherd will be performing at the awards night. So hang out with your favourite bands and experience unique engagement designed by G Shock at seventh G-Shock Rolling Stone Awards 2016.