MUMBAI: 9XM Media is all set to make this Valentine’s Day special for their viewers by bringing in special programming across their music channels.

9XM will create a new song for the upcoming Valentine’s Day. The song will be around famous Bollywood celebs that have not yet validated their love for each other. The channel also goes ahead and gives names of the celebrities whom these songs are based on – Salman-Iulia, Virat-Anushka, Deepika-Ranveer, Alia and her linkups, Siddharth Malhotra and Varun Dhawan.

9X Jalwa will celebrate diverse shades of love starting from 13 to 15 February 2017. The shows will represent different shades of love be it, affection, compassion, passion, fear and jealousy. Bollywood represents music for each shade of love.

The channel will also create special packages on real life love stories of an unconventional couple whose love has lasted the test of time. Couples like – Shah Rukh Khan-Gauri, Ajay-Kajol, Amitabh- Jaya Bachchan, Nargis- Sunil Dutt.

9X Jalwa will also feature real life couples talk about the song that made them fall in love on ‘Ek Gaana Ek Kahani'. Songs by popular couples like Roop Kumar Rathod- Shonali Rathod, Vishal- Rekha Bharadwaj, Shaan- Radhika Mukherjee, Ram Sampat- Sona Mohapatra, Javed Akhtar- Shabana Azmi, etc.

9X Jhakaas will showcase a special series – ‘Hridayat Waje Something …’ This one-hour episode will feature celeb couples Pushkar Shortri, Mahesh Kothare, Umesh Kamat, Ramesh Deo and Siddarth Jadhav.

This show will cover one love story in interview format coupled with songs.

The show launched on 9 February and it will air till 13 February between 1 pm to 2 pm and repeat from 8 pm to 9 pm.