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Press Release |  21 Aug 2020 11:38 |  By RnMTeam

JioSaavn's Artist Originals partners with SyncFloor to bring South Asian sounds to the sync licensing marketplace

SyncFloor, the leading marketplace for ready-to-sync music, is announcing its partnership with Artist Originals (AO), the in-house label and artist services division of JioSaavn, South Asia’s largest music and audio streaming service. AO has a unique catalogue of contemporary music, across genres by independent Indian artists.

AO tracks are now searchable and license-ready to creators using SyncFloor to find music for their projects, whether on SyncFloor’s general marketplace (, its podcast-only marketplace ( or the dedicated SyncSite that SyncFloor has created for Artists Originals’ content. This is SyncFloor’s first partnership with an Indian company, allowing SyncFloor to further diversify its music index.

“India has one of the most dynamic and exciting music scenes in the world, and there is a wealth of artists and songs to discover,” explains SyncFloor co-founder and CEO, Kirt Debique. “Artist Originals has a great selection of trendsetting tracks that reflect this energy and contribute vitally to the music available in our marketplaces. We’re glad we can help more production professionals explore these tracks and find the perfect song to fit their creative.”

Home to more than 40 artists, Artist Originals features independent South Asian voices from across the world including India’s rich and fast-growing music scene. Taking ideas from global pop trends but giving them their own spin and flair, artists like EDM duo Lost Stories and pop singer Abhijeet Srivastava have intriguing tracks that could fit a range of briefs. Additionally, multi-talented female artists, such as singer-songwriter Chhavi Sodhani and trilingual rapper SIRI are creating projects with AO that redefine the way we look at genres. The catalog brims with music across genres in Hindi, Punjabi, Kannada, and English (or a characteristically cosmopolitan mix).

“Since our launch in 2017, Artist Originals has grown tremendously, empowering a number of South Asian artists and bringing their music to a global audience,” says Hiba Irshad, Director of A&R at JioSaavn and Artist Originals. “Our partnership with SyncFloor enables us to scale our ability to sync their music into major media properties. This visibility also creates additional avenues for emerging artists to scale and be discovered.”

About SyncFloor

SyncFloor is a revolutionary new marketplace designed to unleash the full potential of music in commerce. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, or a producer on a TV series, SyncFloor is your one-stop-shop for music from brands you already know and trust. We aggregate existing labels, publishers, distributors, sync agents, and artist catalogs into a single store with beautiful and innovative music discovery combined with a modern workflow and collaboration experience. And of course, when you're ready, hassle free clearance. Search for music the way you want to and clear it when you need it.

About Artist Originals (AO)

Established in 2017, Artist Originals (AO) is the in-house record label and artist development program of JioSaavn, South Asia's largest music streaming service. The mission of AO is to provide a dedicated platform to independent artists, amplifying their careers and introducing global music lovers to new sounds and multi-cultural artistry. Services include investment, production, publishing, distribution and promotion, and artists gain unprecedented industry access alongside introductions to top talent managers, booking agents, and publicists.

AO artists have consistently landed at the top of the charts and many have gone on to experience global success. “Bom Diggy” by Zack Knight and Jasmin Walia was #1 on iTunes India for approximately 3 months and has been streamed almost 100 million times. AO's global collaborations include Marshmello and Pritam's "BIBA"; hip-hop star Naezy's "NY Se Mumbai" with Nas; as well as a viral EDM remix of "Bom Diggy" by Dillon Francis.

About JioSaavn

Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with millions of monthly active users.

The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, and Warner Music. In addition to 55 million+ tracks in 16 languages, JioSaavn -- honored by Fast Company as one of the World's 50 Most Innovative Companies -- also offers a slate of original, non-music audio programs ranging from Bollywood to comedy, storytelling to cricket. JioSaavn's team of 300+ works across offices in Mumbai, Gurugram, Bengaluru, New York, and California.