MUMBAI: Aiming to engage consumers through the use of various mediums of communication, Nissan India has partnered with Radio City for a unique promotional campaign titled ‘Nissan Fest’ across 11 cities.

Commencing from 22 December, the activity will be held till 30 December across Nissan dealerships in Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Pune, Jalandhar, Ludhiana, Cochin and Trivandrum. The activity will be held every Saturday and Sunday at a Nissan dealership and will move to different location in a different city the following weekend. The campaign will witness live shows, antakshari, tatoos, gaming consoles, darts, raffles and more.

As part of the association, a live studio will be set up at the respective dealerships. RJs from Radio City will be conducting their shows live from the dealership and will also give a chance to the audience of age groups to air their talents live on FM radio. Audience members also stand a chance to win prizes.

Speaking about the association, Radio City COO and president Ashit Kukain said, “Radio City has teamed up with Nissan Motors again. This time the campaign spread across 11 cities celebrates the ‘Nissan Fest’ in as many as 19 dealership stores. Our RJs will be going on-air right from these stores taking the spirit of ‘Nissan Fest’ to our listeners.”

Apart from that, the fest will also include live performances, games and contests to keep the crowds engaged at each of the 19 dealerships. A gaming console and a small car track will be set up as part of a competition.

Commenting on ‘Nissan Fest’, Hover Automotive India director sales & marketing Nitish Tipnis said, “We are delighted to be associated with Radio City and are confident that this alliance will hugely benefit our dealers and customers in India. Given the curiosity and interest in our products, we decided to engage with our customers to build additional excitement for our brand in India. ‘Nissan Fest’ initiative is one such unique opportunity to build awareness for our brand and also seek valuable insights on our product offerings.”

Adding to the festivities, Nissan will also be offering its world class cars at a special price. The premium hatchback Micra will be available at Rs 3.99 lakhs and the sedan ‘Sunny’ at Rs 5.79 lakhs. In addition, there will also be a host of other offers and services by Nissan for its customers. Apart from the Micra, Sunny and the recently launched Evalia, visitors will also be exposed to Nissan’s versatile range of products like X-Trail, Teana and 370Z.