MUMBAI: China Unicom NewSpace, a subsidiary of the third largest global mobile carrier, has begun offering its collection of music content from both Chinese and Western musicians on China Unicom`s cellular network throughout China. According to content aggregator Global Music International, with this move, China Unicom NewSpace gains access to innovative international and domestic content that its parent, China Unicom, believes will not only maintain but grow market share. For Global Music International, the benefit is the strong relationship with China Unicom and China Unicom NewSpace, enabling Global to have access and support in presenting its music content to Unicom`s 150 million cellular subscribers with ringtones, ring back tones, and Interactive Voice Response (IVR) services.

Delivery for Global Music International`s music content is offered on unique mobile channels, and is available immediately.