MUMBAI: Big 92.7 FM in association with Dimple Cine Advertising have introduced a marketing offering called Yeh Spotlight Jis Pe Giregi ??¦ Uski Life Banegi.

A few seconds before the film interval, a spotlight will sweep across the auditorium to search a face. A voice over along with the slide of Ye Spotlight Jispe Giregi ??¦Uski Life Banegi will be displayed on the screen. Once the winner is selected he/ she will get instant gratification with goody bags from the FM station.

Big FM VP Marketing Anand Chakravarthy said "Through this initative, we are taking interactivity to a new level altogether. Instant fame supported with great gratification is the emotional peg through which Big FM lives its brand - line Suno Sunao, Life Banao! thus impacting people`s lives positively in everything that we do. The surprise element in the cinema hall is an innovation in marketing and has been extremely well received by audiences at large."