MUMBAI: Reliance Broadcast Network Limited has announced the appointment of Ashish Rathi as the city sales head, Mumbai for Big Connect. Big Connect integrates the sales team of Big Live, Big Street, Big FM and Big Digital

Rathi in his role at Reliance Broadcast Network Limited, will be reaching out to marketers through engaging ideas and multiple touch points through the power of consumer centric integrated media solutions.

Speaking on the appointment Big Connect national sales vice president Pankaj Chandra commented, We are extremely proud to have Ashish on board Big Connect, overseeing sales for one of our most key markets, Mumbai. His professional traits as a seasoned campaigner and excellent mentor promise to bring much value to the table. I am confident that his excellent track record and trouble shooting skills will lead the team in the right direction, taking them to newer heights, offering value to marketers across Reliance Broadcast Network Limited's multiple touch points of radio, out of home, experiential marketing and digital....

Rathi  began his professional journey as a business development executive with Aptech Computer Education following it up with a two-year stint in sales at Shaw Wallace. In 2004, he joined ICICI Bank as their area sales manager, quickly growing to the post of the national sales manager in less than six years.