MUMBAI: With rising prices and falling sensex and with BUDGET clearly the 'Vibe of the City', BIG 92.7 FM, India's No.1 FM Station gives listeners' an opportunity to gain in gold through its latest on-air offering 'Sone Ki Baarish'. Listeners' can wake up to the mornings and end their strenuous days with none other than Raju Shrivastav's jokes along with an opportunity to win gold coins every hour on the breakfast show 'BIG Chai' and the evening drive time 'Mumbai Much Much' starting February 25th till March 8th, 2008.

This exciting on-air property involves BIG 92.7 FM RJ's Archana Jani & Vrajesh Hirjee along with comedy king Raju Shrivastav asking listeners' simple questions every hour on the 'BIG Chai'. Listeners' can also tune into the evening drive time 'Mumbai Much Much' hosted by RJ Rohit to participate in the contest

BIG 92.7 FM will also be taking this contest on-ground by catching up with the youth & public at large in the city's popular malls and colleges. There will be 'Sona Jeeto' zones filled with sand block created at these high footfall areas wherein listeners' who can answer the questions thrown by the BIG 92.7 FM on its RJ's, names of shows & timings etc on-air, get to enter the zone in search of gold. The lucky listener will have the chance can search for a gold coin and walk away with tons of exciting gifts from the BIG Zone.

Listeners' can participate in the 'Sone Ki Baarish' contest by SMSing SONA ANSWER NAME to 55454 which means enormous amount of gold to be won for the next 2 weeks only on BIG 92.7 FM!

Speaking on the station's latest offering, Mr. Arjun Singgh Baran, Station Director - Mumbai, BIG 92.7 FM, "We are very excited about 'Sone Ki Baarish' which is in its second year! BIG 92.7 FM is a station which reflects the 'Vibe of the City' and with budget being the current vibe of the city, we are providing listeners' an opportunity to win gold every hour and win BIG! The contest format will ensure that maximum number of listeners' benefit from it and we are confident of creating great on-air content & off-air offerings this time around as well"