MUMBAI: BANGALORE:  94.3 Radio One has brought out one-of its-kind value added SMS services for listeners as part of its umbrella sms/mobile service brand â€?Any Time Music'.

When tuned to 94.3 Radio One, a listener just has to sms SONG to 53650. He will immediately get an sms detailing which song is playing on the station currently, its music composer and singer. This service is called �Song Gyaan'.

The second service is called �Song Choice'. In this service, if the listener likes a song he hears, all he has to do is SMS �MYSONGBLR' to 53650. He will then get a choice of songs to register as �his song' that he can select from and the next time that song is played on 94.3 RadioOne, he will be alerted 5 mins prior to the same so that he can tune in and listen! The listener can also dedicate the song by forwarding the SMS to a friend and asking them to catch the song on air.

Radio one's �maximum music' proposition is being strengthened by the launch of �Any time music service' using mobiles and the digital space. Our listeners tune into our station for the quantity, and quality of music primarily. Our research shows they tune into all other stations for �generic reasons'. We will continue to deliver innovation in the mobile and digital music space that is instant and consumer centric..., added Shyju Varkey , National Marketing head , Radio one.

94.3 Radio One operates in the 7 metro markets of Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Chennai and Kolkata.