MUMBAI: Radio Mirchi 98.3 FM, India's Hottest Radio station has announced its election special campaign �Dot hai to Hot hai'. The campaign is aimed at spreading awareness amongst the listeners and persuading them to exercise their Right to Vote.

Scheduled from March 12 – 20, 2009, in the first phase of election special programming, Kya aap voting karte haaain, Mirchi RJ's will be heard appealing to all listeners to register themselves for voting. To make the enrolment process simpler, Radio Mirchi has facilitated the voting registration process route through reality radio where one of the Mirchi RJs will fill in the voting details at one of the registration centres and take the listeners through the registration process live. This initiative aims to dispel all myths and excuses with respect to the registration process as well as bring out the challenges faced by interested voters when registering themselves.

As a start Radio Mirchi partnered with I-vote, a Rotract initiative, to set up a registration desk at the studio so that everyone at Radio Mirchi could register. RJ Jeeturaaj also invited listeners to come over to the studio and get themselves registered through I-Vote.

And that's not all. On the Mirchi website, listeners can join the Dot hai to hot hai page and refer to the blogs for information on various aspects of voting. These include different constituencies in every area, Election Registrar Office addresses, what documents to carry, information of various NGOs which are carrying details on the election campaigning and much more. To give a better insight, the website will also enlist links to websites which will contain information on the various politicians and their criminal records (if any).

Announcing the start of the Dot hai to Hot hai campaign, Sriram Kilambi, Station Director, Radio Mirchi, Mumbai, said Besides providing listeners the best music, Radio Mirchi has always taken its social responsibilities seriously. This year's Dot hai to Hot hai, our election special campaign, will not only educate masses about the power of vote, but will also attempt to convince them to vote. On behalf of team Mirchi, I would like to request all our listeners to realize the importance of casting their vote and register themselves to ensure a better tomorrow....