MUMBAI: The South Asian community is set to go live with HumDesi on HD Radio. The Network of Indian Professionals (NetIP), North America's premier non-profit networking organization for South Asians, and HumDesi Radio (HumDesi), North America's first Ethnic Digital Radio Network, have partnered to host 'PrimeTime with NetIP'.

During this regular show, leading business, financial, arts and media professionals will discuss issues such as; surviving the financial turmoil by leveraging South Asian roots; the political voice of South Asians; the face of the 21st century Indian American professional; and North American immigration

"NetIP and HumDesi Radio are both premier North American organizations. For us at NetIP, the synergy was obvious," says Sundip Arora, Vice President, External Affairs at NetIP North America. "We are embarking on increasing our national visibility and it was important for us to choose a partner that would help us realize our vision of making NetIP a household name in North America."

"HumDesi is very excited to embark on this partnership with NetIP. This fabulous and informative program will further enhance our reputation as North America's best source for South Asian radio content, says Prabha Selvadurai, CEO of HumDesi. "PrimeTime on HD Radio will allow our South Asian listeners access to valuable information on topics highly relevant to their day to day lives and is just one more reason for them to buy an HD Radio receiver for their car or home".

The first scheduled PrimeTime episode is set for May, live on the HumDesi Radio Network. It can be heard on HD Radio on 97.1 FM in New York, 105.9 FM in Los Angeles and 101.1 FM in Chicago with HumDesi's partner Emmis Communications; and on 103.5 FM in Washington DC through another HumDesi partner, Bonneville International Corp. Click here to keep informed about the guests and show dates - NetIP Prime Time

NetIP has chapters in 22 cities across North America with more scheduled to launch this year. HumDesi Radio broadcasts in 4 cities with more to follow later this year. With this partnership comes a great opportunity to leverage the reach of both organizations to bring awareness and knowledge to the South Asian community.