MUMBAI: Fusion music marketing is pleased to announce the release of their new book, "The Kick-Ass online music marketing guide: How to jump start your online presence." Musicians now have the ability to take their online music marketing to the next level with this simple, 53-page, step-by-step guide with completely applicable information in straightforward and clear language. Indie artists will benefit greatly from applying the techniques in this book to getting their music heard and new fans potentially flooding in by the thousands.

The authors of this new online music marketing guide know the ins and outs of music marketing. Craig de Borba is a musician and marketer and his partner Marty M Fahncke is a social media marketing expert with many years of experience. de Borba says, "We have compiled here the best of our expertise in online music marketing so any indie artist can rise to new heights when applying the steps in this guide. They will be able to accomplish what only big-named acts were able to do with huge media and marketing teams at their disposal."

This book music marketing online book shows the indie music artist how to use some of the most important promotional strategies, such as email marketing, press releases and social media. As the musician builds his website to be a meeting place for his community of fans, he will see his fan base grow and more and more people enjoying his musical talents. The potential of reaching people in faraway places and creating an impact with music has never been better, and all explained in a process that is easy to learn and apply in real life.

With ‘The Kick-Ass online music marketing guide’, musicians are bound to get the jump start they need to expand their musical reach-out. Also explored is the topic of a product launch which has been known to give professional online marketers the ability to generate millions of dollars online. When a musician puts his energy into the most successful actions to promote his music, results are bound to occur in leading to popularity and more fans.

Craig de Borba and Marty M Fahncke have the goal with this book to introduce musicians to a proven approach to music marketing. Getting an overview of five key aspects of online music promotion helps the indie musician navigate the sometimes complex world of music promotion.