| 18 Jun 2024
Big FM and Hajmola launch the second season of 'Hajmola Chatpata No.1'

MUMBAI: Following the successful run of the first season of Hajmola Chatpata No.1, Big FM and Hajmola, are proud to take the mega comedy talent hunt to the next level with the launch of season 2. The unique talent hunt that aims to discover the comic potential that an individual possesses saw an overwhelming response in Uttar Pradesh and Bihar with over 6500 participants. Raising the stakes across the country and taking the campaign a step further, Hajmola and Big FM have now expanded this distinctive talent hunt to Maharashtra. It is targeting 16 districts.

Launching on 15th January 2015, Big FM and Hajmola invite people with a natural flair for comedy who can showcase their talent by auditioning at this one-of-a-kind challenge as both, individual entries as well as in pairs (jodis). The month long campaign will be promoted and amplified through branded content on all Big FM's radio stations. After a series of selection processes, Hajmola Chatpata No.1 will culminate in a Grand Finale event at Mumbai. The lucky winner gets a chance to make his/ her acting debut in Big Magic's hit comedy caper 'Ajab Gajab Ghar Jamai' along with a golden opportunity to meet Bollywood Superstar Ajay Devgan.

Commenting on the campaign Big Rural business head Vineet Mittal, said, "We have received a tremendous response with the launch of Hajmola Chatpata No. 1's second season in UP and Bihar. To further extend this platform to people across the country, we are also launching the comedy hunt in Maharashtra with the promise of providing the people with another set of laughs. We are truly happy to have Dabur on board with us for this unique partnership and to see our relationship mature the way it has is humbling. We look forward to creating many more such partnerships in the future to give way to many more properties that are entertaining and far-reaching.

 Speaking about the initiative, Dabur India Ltd. brand head-Hajmola Ayan Chaudhari, said, "The success of the first season of Hajmola Chatpata No.1 has helped us enhance our mind share and also accelerate sales growth. We are  looking forward to the opportunities that season 2 of Hajmola Chatpata No.1 will open up by breaking the monotony of communication and engaging audience in an hilarious manner."

Hajmola over the years has been endorsed by stars from various fields including names like Amitabh Bachchan and  Kapil Dev. Ajay Devgan is the current brand ambassador of the brand. The promotion for Season 2 in Maharashtra will also be conducted in three phases namely - teasers, auditions and the grand finale. It will also witness a multi-media campaign across print, TV, on ground and digital giving brands an opportunity to increase their presence across the key markets of Maharashtra. Big FM with its 45-station network has a strong foothold in Hindi speaking markets and expanding this campaign from UP and Bihar to Maharashtra will certainly draw in a lot more advertisers.