| 23 May 2024
Big FM is the official radio partner of Kings Xi Punjab

MUMBAI: Big FM, India's No.1 FM radio network is the official FM radio partner of team Kings XI Punjab. Bringing cricket closer to working population and colossal audience of Punjab, Shimla and Jammu, Big FM offers the unmatched and unparalleled entertainment in the course of the 45-days extravaganza of excitement, thrill and magna opus cricketing experience. Big FM connects with all the audiences with contests, a unique cricket show 'The Big Googly' and a high engagement with big dose of The Big Match Fix, The Cricket Banter and Top 10: A Humourous Take On The Top 10 Batsmen And Bowlers Of The Season.

Through its show Big Googly brings cricket fans, one-of-a-kind cricket experience with ace anchor, prolific performer and versatile actor Jaaved Jafferi, an occurrence of commentary in an exceptional and comical approach pleasing viewers of exhilarating cricket thrills.

Captivating the thrill of the game further on, 'Big Match Fix' will see every listener standing a chance to win tickets for the Kings XI Punjab matches & merchandise. The cricket mania begins on Big FM as the RJs play on-air games asking them simple questions and also sharing information and trivia on the game. The festivity of game sees listeners cheering for their favourite team and the loudest cheer or best slogan gets gratified with exciting prizes on-air, on-ground and digital platform. The listeners get a chance to speak out, give their expert views and even dedicate motivational songs to cheer for their team.

As the Kings of Punjab display their style on the cricket pitch, listeners can watch them Live by participating in contests at various consumer touch points and winning the Kings XI Punjab match tickets from the Big ticket windows installed. The radio station has also associated with various restaurants, bars, lounges for live match telecast on big screens.

Big FM brings the Punjabi grandeur to every Indian household - from match updates, trivia to predictions and gossip from tinsel town, listeners across the country can now tune-in and stay updated on every move at the Punjab camp. With its presence in 45 cities and touching 5 crore listeners across the country, Big FM is the perfect platform to bring people closer to the game they consider religion!

Speaking on the association, Big FM national business head Ashwin Padmanabhan stated "Cricket is followed like a religion in India. All Indians are hooked on to the game for 45 days. We are happy to associate with Kings XI Punjab which is one of the strongest teams. Through Big FM Kings XI Punjab fans will get all the action straight from the field."