| 18 Apr 2024
International Women's Day 2019: Magic 106.4 FM latest campaign, #NahiHoga narrates stories of six women warriors

MUMBAI: International Women's Day is here, a day that celebrates every woman. Capabilities of women are doubted every now and then in our country. Millions of dreams are shattered worldwide, where women of high caliber are dragged down because our society that doubt a woman’s abilities to pursue her dream. This International Women’s Day, Magic 106.4 FM highlighted six women warriors who broke glass ceiling that still seems so rock-solid in many cases. Magic 106.4 FM’s morning and evening RJs like RJ Sapna and RJ Sud interacted with these women achievers on-air from different sectors of the society. Their stories talk about how they were pulled back, to how they came out of it as achievers.

One of the achievers, Malini Agarwal, Founder of, spoke about changing the - Nahi Hoga to - Hoga making it affirmative in nature of doing. She proudly shared about proving people wrong who said - Nahi Hoga to her in life.

Celebrating International Women’s Day, 2019 RED FM and Magic 106.4 FM COO Nisha Narayanan, said, “This women’s day every woman should pledge to empower their fellow female counterparts. I strongly believe this will bring about a huge change in the society. These magical stories on International women’s day narrated on 106.4 FM, sheds light on those wonderful women who stood up and went an extra mile. Our endeavor is to encourage every woman to experiment and do the things that is stereotyped by the society. We at Magic 106.4 FM promote such women who go against #NahiHoga and bring forth their real life inspiring stories to our listeners.”

Watch video here

The campaign also mentioned stories of achievers which are as follows

- Priyanshi Choubey: Founder Instacar

- Simmi Sareen: Founder at Loans4SME

- Suniti Nanda: Fintech Officer - Government of Maharashtra

- Shweta Aprameya: MIT sloan fellowship ArthUdgam Welfare Foundation

- Malini Agarwal: Founder of

- Viji Venkatesh, Region Head, India & South Asia at The Max Foundation

The interviews were aired on 6 and 8 March in the morning and evening show. All the guests on the show shared their struggles and their experiences.