MUMBAI: In the field of regional cinema, Tamil film industry is growing at a rapid speed, attracting fans around the globe. To cheer up the hard work and keep them motivated, Radio City announced Radio City Cine Awards to facilitate the regional film fraternity in the country.

Radio City Cine Awards 2017 aims to empower listeners to recognize and celebrate the efforts of artists and technicians. Radio City Cine Awards 2017 Tamil, a listener choice award on radio will give a transparent access to the listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

The awards do not have a panellist in place but the authority is given to the audience. The nominees will be determined and crowned winners based on public voting which will be available on-air, SMS and social media handles like Facebook, Twitter and WhatsApp.

Radio City CEO Abraham Thomas said, “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil, we will soon launch this initiative for our Kannada, Telugu, Marathi, Gujarati, Bhojpuri and other audience”

He further added, “We are certain that the listeners will eagerly look forward to the grand finale and witness their favourite celebrities being awarded. Radio City extends its best wishes to all the artists and technicians who have made 2016-17 an entertaining year for Tamilians across the country.”

The categories nominated are Favourite Actor, Favourite Actress, Favourite Director, Favourite Lyrics, Favourite Music Composer, Favourite Singer male, Favourite Singer female, Favourite Comedian, Favourite Cinematographer and Favourite Movie

Voting for nomination starts from 24 July and public voting to choose their favourite stars will begin from 31 July across platforms. This will culminate into a grand award night on air where first time ever the winners will be announced and felicitated.