| 17 Apr 2024
MY FM launches 'Paiso ka Ped' in Indore

MUMBAI: MY FM launches its first ever radio reality shows 'Paiso Ka Ped' in Indore. A Unique concept where in participants has to hold the specially fabricated tree made with coins and currency notes. The participants in the activity are given task and challenges to perform which they have to do holding the tree at all times. The participant who holds the tree for the longest time wins Rs 3 lac as the prize money.

The activity happens at the one of the most premium Mall in the city with highest footfall.

The three-week-long campaign got over 4000 registrations, of which only 300 were shortlisted through screening process. The final 30 competing candidates for the top spot were chosen after a medical examination.

Speaking on the occasion Harrish Bhatia, CEO, MY FM, says, "This is one of the most unique initiatives that we have undertaken by bringing the concept of a reality show to radio. We started this activity last year in Jaipur and after its grand success we now plan to bring it to other cities of MY FM. The central idea to this activity was to take radio out of the studio, to our listeners and make everyone feel it. This also sets a benchmark in pushing the envelope and broadening the scope for radio programming. Such activities are not just aimed at connecting with the listeners and the live audiences, but also spreading happiness in general and building our brand affiliation."

Adding further, he said “this year we are broadcasting the activity live on Facebook for people who are unable to the venue in the city”