MUMBAI: India’s leading natural cough and cold remedy, Dabur Honitus, and BIG FM, India’s largest and the Number one radio network, bring back the BIGgest RJ hunt for kids, Dabur Honitus ‘BIG Junior RJ’, in its 3rd Season across 45 stations. The talent hunt that garnered a magnanimous response in its 2nd season with over 70,000 participants, will scout for sharp-witted children as well as reach out to their parents. This season celebrity-mom, Mandira Bedi will join the hunt as the face of the property.

45 lucky winners will get a chance to co-host their very own show on their local BIG FM station and one will feature on BIG Magic’s ‘Comedy ka Rocket’. While RJs are appreciated, loved and distinguished for their extensive knowledge on multiple topics, opinions on current events, diction, vocabulary and clarity of speech; India’s largest RJ talent hunt for kids is looking to hone the very same skills in their junior RJs. Mandira Bedi, known for her celebrated roles on television, distinctive modeling career and brilliant fashion designing skills will join the hunt as a judge for Dabur Honitus BIG Junior RJ, where she will gauge participants’ various skills.

Speaking on the launch of the 3rd edition of Dabur Honitus ‘BIG Junior RJ’ a spokesperson from BIG FM said, “We are glad that our association with Dabur Honitus has grown even stronger as we gear-up to launch the 3rd season of Dabur Honitus ‘BIG Junior RJ’, together. It has successfully garnered interest amongst the younger generation and opened new avenues for them where their opportunities are limitless.”

Dabur India Ltd Category Head-OTC Anirudh Pandharkar said, “Dabur Honitus is well known for its Ayurvedic and non-drowsy formulation, which ensures uninterrupted childhood for kids. Over the years, Dabur Honitus has worked towards helping mothers bring out their kids talent through this activity. Our endeavor is to help kids discover their potential and play a meaningful role in supporting them while doing so. This is a one-of-its kind initiative that encourages children to bring out talents from within themselves that they may not even know of. But kids can be reckless and health issues such as cough, cold and the like can cause great interference in their enthusiasm. Dabur Honitus is a non-drowsy fast relieving formula that cures cough and cold in kids instantly thus allowing them to continue with their daily activities and enabling them in their quest to learn and grow. We could not have seen a better fitment and are happy to be partnering with BIG FM on this venture. With the phenomenal success of the previous seasons, we hope to reach out to more families and make it bigger each year.”