MUMBAI: Mirchi, India’s no.1 city-centric music and entertainment company, collaborates with SBI Life Insurance, one of the most trusted private life insurers in India, to present the 13th Edition of Spell Bee- ‘Spellmasters of India’. The association provides a meaningful platform for the young minds across the country, by encouraging them to pursue their dreams and excel in an invaluable life skill. Being India’s largest spelling competition, Spell Bee, which is open for students from grades 5th to 9th, aims to positively captivate young minds towards honing their skills, nurturing their intellect & boosting their confidence.

The 13th edition of Spell Bee, will see participation from more than 3,00,000 students from 350 schools across 30 cities. The top 75 students will qualify for National Semi Final and only top 16 will compete in a grand finale, which will be aired exclusively on Disney+. The winner will also have the chance to claim a grand prize of INR 1, 00,000 and an all-expenses-paid trip to Disneyland, Hong Kong.

Commenting on the launch of 13th edition of SBI Life Spell Bee, Yatish Mehrishi, CEO of ENIL, said, "Over the past two decades, Mirchi has developed a diverse portfolio of properties, shows, and solutions, all aimed at nurturing various communities. As we embark on the 13th edition of Spell Bee this year, it signifies more than an event; it stands as a significant initiative reflecting Mirchi's unwavering dedication to inspire, engage, and empower young minds across the nation."

Commenting on the partnership, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, at SBI Life Insurance stated, “At SBI Life we are continuously exploring opportunities that help liberate individuals to reach their full potential and starting early can have a deeper meaningful impact in an individual’s life. We believe every child has a unique potential to excel, and by providing them with the right tools and platform, we aim to foster an environment of learning & development. SBI Life’s partnership with Spell Bee – ‘Spellmasters of India’ reflects our commitment to liberate young minds in fulfilling their aspirations and enabling them to with the opportunity to be recognized on a universally recognised platform.”

He further added, “Children are the future of our nation and we are immensely proud to be a part of this educative initiative. We believe that spelling is an extremely important skill that aids in expressing themselves better and clear. We are thus, dedicated to encourage young minds to explore possibilities, not only in academics but in all aspects of their development. This partnership serves as a testament to our unwavering commitment to positively shape young minds across the nation. We are excited to embark on this journey, to create invaluable future citizens who will contribute to the progress and prosperity of our nation.”

As a part of the promotion, renowned RJs from Mirchi will make a mention of the initiative and other related details on the radio channel to attract participation from schools & parents. Other promotional activities via PR, Digital etc. will follow.

The Spell Bee - Spellmasters of India initiative is a testament to SBI Life’s commitment to not only provide monetary prize to the winner but also aid in holistic development of young minds across the nation.