| 17 May 2024
Govinda to become India’s Shopping Partner this festive season with BIG FM’s latest campaign BIG FM SUPER DUPER DHAMAKA

MUMBAI: BIG FM, one of the leading radio networks in the country, has always been the champion of bringing an innovative and all-encompassing experience to its listeners. BIG FM Super Duper Dhamaka is one-of-its-kindPre-Festive Campaign. This year BIG FM has roped in eminent Bollywood actor Govinda who will be the face of the campaign and become the shopping partner of people across the country.

For the BIG FM SUPER DUPER DHAMAKA campaign, people all across the country will be able to talk to Govinda on BIG FM’s website Anybody who wants to know about offers and discounts in their area on any category can ask Govinda about the same and the actor will talk about the best options. The back-end technology for this conversation is driven by an Artificial Intelligence enabled program which ensures Govinda will tell people about the retailer offers and discounts in their areas. Apart from this Video BOT being available on BIG FM website, Govinda will also be accessible over a phone call through a nationwide single number circulated by BIG FM. Anybody who calls the number will be guided by Govinda over the call for picking the best shopping option in the city.

Abraham Thomas, CEO, Reliance Broadcast Network Limited commented, “As pioneers in providing innovative campaigns, BIG FM has driven many industry first initiatives. The BIG FM Super Duper Dhamaka campaign is yet another win for us as it combines the local reach of radio with AI driven Video BOT technology to give advertisers and consumers a never before opportunity. We believe that the market dynamics are right for marketers and media to use the coming 100 days to 'build back better' with the ensuing festive, wedding and holiday season. This initiative is designed to give impetus to the Retail sector during these festive months, driving value for the advertisers and stakeholders.”

Commenting on the festive campaign, Sunil Kumaran, COO, BIG FM said, “The evolution of technology is changing the way content is created and shared. With this initiative we are harnessing the power of Artificial Intelligence to create a unique and powerful opportunity for the retail industry. Retailers across the country will get a never before opportunity of Superstar Govinda directing relevant customers to their stores. At BIG FM we have made great strides into providing our clients effective multi-media solutions that drive business outcomes. BIGFM Super Duper Dhamaka is yet another endeavour in that direction.”

Sharing his excitement, Govinda, shared, “I am thrilled to be a part of a campaign which is innovative and technologically advanced. BIG FM has come up with a unique concept of providing solutions to customers and advertisers alike through BIG FM Super Duper Dhamaka. I hope to entertain my audience on a bigger scale through this exciting platform.”

The festive campaign will run across all the 58 stations of BIG FM and aim to boost the local retail economy by increasing their footfall and at the same time guiding listeners to the best and biggest offers available in their particular area.